Director -

Big Boys Toys

Dubai, UAE

Arts/Entertainment/and Media

Create and lead marketing strategies to achieve exhibition sales objectives using integrated communication channels for Big Boys Toys, an exhibition property owned by Artaaj Events. Key Responsibilities: ? Setting campaign objectives and strategies ? Negotiating media partnerships and managing fulfillment ? Developing, managing and executing international, regional and local integrated campaign targeting sponsors, exhibitors and consumers: covering all channels from outdoor, print, television, radio, BTL, online and PR. ? Creating effective strategies, designing campaigns and developing all related material. ? Ensuring that sponsor marketing deliverables are met and providing them with exhibition marketing support ? Managing the compilation of post show marketing reports, and 2012 show marketing material ? 5 - 10 years of integrated marketing experience ? Agency background is a plus ? Fluency in Arabic preferred ? Well versed with latest consumer marketing techniques using social marketing: Forums, Blogs, Facebook, Twitter, etc. The highly awaited lifestyle exhibition, ?Big Boys Toys? is set to return to ADNEC (the Abu Dhabi National Exhibition Center) from 2nd to 5th February 2011, growing to accommodate more days and more exhibition space, including new zones and interactive features. The inaugural 2009 show held in Abu Dhabi, covered 17, 300sqm, received an unprecedented reception with 100, 000, 000+ media impressions and the attendance of numerous royal and VIP visitors including His Highness Sheikh Mansour Bin Zayed Al Nahyan, UAE Deputy Prime Minister and Minister of Presidential Affairs and His Highness Sheikh Nahyan Bin Mubarak Al Nahyan, Minister of Higher Education. ?Very well organized??. ?I sold a lot of stuff? .... ?Just fantastic? 2009 visitors and exhibitors provided excellent feedback in our show video which you can view on our show website www.bigboystoysuae..com Big Boys Toys 2011 will bring together the ?best of the best? products and services appealing to the high net worth male consumer, combined with live demos and activities, all under one roof. With the seven original zones: drive, ride, off road, marine, aviation, digital and lifestyle, and three new ones: fitness, fashion and adventure, the exhibition is the only complete male lifestyle event to be held in the UAE. Around 100 exhibitors across 46 exclusive categories will have the opportunity to showcase their products to an affluent target audience of over 60, 000 visitors. Big Boys Toys is much more than an exhibition, it?s a show! Apart from being able to indulge in their passion for the ?biggest and the best?, visitors will have four days of non-stop exhilaration - with a range of thrilling activities and unbelievable displays, this will be one weekend to remember!

Employee

Create and lead marketing strategies to achieve exhibition sales objectives using integrated communication channels for Big Boys Toys, an exhibition property owned by Artaaj Events. Skills

source: www.bayt.com

29 Oct 2010